The traditional marketing representation was to attain as many eyeballs on your product or services message as possible and expect that a proportion of customers purchase. Magazine ads, television commercials, direct mail, radio advertising, Yellow pages etc. are a few examples of these traditional advertising techniques. These traditional types of marketing are no longer effective as several customers have become blind to one-way communication or messaging. The messaging has been overdone and people no longer rely upon advertisers.
Internet marketing was formerly made popular by using websites and optimizing those websites by means of Search Engine Optimization approaches commonly known as SEO. While still a helpful strategy, search engine optimization has been updated by means of Web 2.0 strategies, for example, social media marketing. SMM is when companies use Web 2.0 platforms, such as blogs, social networking websites like YouTube, Twitter, Foursquare, Google+, Facebook and other up-and-coming online marketing tools.
The days of broadcasting your product or services message out to the masses and expecting an answer are gone. Individuals don’t want to opt for faceless, nameless companies. Not only have the customers showing interest in the “man behind the curtain”, but they also wished to know what others are saying regarding your product or service. The latest research demonstrated that around 80% of US internet using moms was inclined by word-of-mouth from colleagues and friends while making a decision for purchase. No other media platform allows for small-sized businesses to benefit from customers word of mouth marketing like social media marketing.
Advantages Of Social Media Marketing
Increased New Customer Acquisitions: The primary benefit of this is that you will have the prospect to link with networks of prospective customers that you would or else be unable to come upon using other conventional marketing techniques or even Search Engine Optimization.
Word of Mouth Marketing: Word of mouth marketing has always been considered the most powerful way to generate profitable sales. With SMM, you are capable enough to make raving fans who will spontaneously advertise your product or services to their friend’s networks. Obviously, if your product or service is inferior, you may suffer the reverse advantages of this.
Brand Recognition: Branding your business using social media is much faster, simpler and economical to achieve than conventional advertising means or even website marketing.
Customer Retention: Web 2.0 platforms are suitable places to communicate with your customers regarding special promotions, new products or simply to educate them on your business. Through free, consistent communication, you can keep your business in front of your customer’s eyes which will sequentially lead to repeat referrals and businesses. Keep in mind, the key to this sort of communication is to be content-rich; don’t use these ways to pitch your product or service.
Quick Results: The successful and effective implementation of a Social Media Reseller Program will create almost instant results for your business. This increase can be enumerated through increased lead acquisition, increased site traffic and eventually increased sales.