When it comes to creating results-orientated blog posts, social media captions, web copy and more, one powerful tool at your disposal is headings. When used effectively, headings can make your content more engaging, easier to read, and ultimately drive better results for your clients.
Let’s dive into how you can harness the power of headings with interesting insights from our white label SEO copywriting team.
What Are Headings?
Headings are hierarchical elements used to structure and organize content. They act as signposts, guiding readers through your text and helping them understand its flow. Effective headings not only improve readability but also enhance the overall user experience. They allow readers to quickly scan the page and decide if the content is relevant to their needs.
So what makes a power-packed header?
Make Them Skimmable
Users often skim through content before deciding whether to invest their time in reading it fully. To cater to this behavior, make your headings skimmable. Use clear and concise language that summarizes the key points of each section. Break up long paragraphs with subheadings so readers can easily find the information they’re looking for.
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Start With A Verb
To create impactful headings, start them with a verb. Verbs add action and immediacy to your content, grabbing the reader’s attention. For example, instead of using a heading like “Benefits of Lighting A Scented Candle In Your Home,” opt for “Unlock Peace With Our Scented Candles” Starting with a verb not only makes your headings more dynamic but also encourages your audience to take action.
Headings should go beyond simply describing the content within the section. They should highlight the benefits and value readers can gain from consuming the information. By emphasizing the positive outcomes, you create a sense of urgency and excitement. For instance, instead of saying “Hair Care Tips,” you could use “Avoid Split Ends With These Must-Know Hair Care Secrets”.
Use Literary Devices
Literary devices can add flair and creativity to your headings, making them more memorable and engaging. Consider incorporating techniques like alliteration, puns, or metaphors into your headings. These literary devices not only capture attention but also make your content more enjoyable to read. Play with words to create titles that stick in your audience’s minds.
Making sure that you get all of the details of a great header, let alone a great blog post or website copy, right can be exhausting. Instead of going it alone, let us tap in! As white label SEO copywriting experts, we can take care of all of your agency projects’ copy needs (and much more!) Outsource copywriting to our team today.