Email marketing is a great way for digital agencies to reach their clients’ target audiences. No matter the target audience, the demographic of consumers that are open to (and even prefer) email marketing and communication over anything else is vast.
According to Statista, there were as many as 4 billion daily email users worldwide, a number set to reach 4.6 billion by 2025. With so many potential customers within reach, digital agencies should do as much as possible to ensure that their clients’ email marketing campaigns are as effective as they can possibly be. As digital marketing resellers, SEO Resellers USA, we are happy to share our tips to help digital agencies enhance their clients’ email marketing campaigns.
Email marketing, when done right, can be one of the most effective marketing strategies available to digital agencies. Some of the benefits of email marketing include:
- Delivering personalized content to target audiences
- Creating the opportunity to collect feedback and surveys
- Boosting sales
- Creating a channel for communication with target audiences
- Driving traffic to clients’ websites
- Sending targeted marketing campaigns at the right time
- Increasing leads
- Cost-effective campaigns
- Forming a dedicated channel for self-promotion
Email marketing can only be effective when digital agencies put in the effort to make them stand out. Sending out a generic email or an uninspired newsletter is not going to yield the results clients are after. Taking your client’s email marketing to the next level can be as simple as implementing a few key points.
Keep Track Of Abandoned Carts
One of the best investments that can be made when it comes to marketing emails is tracking abandoned shopping carts. Sending out a simple reminder email, perhaps with an exclusive deal or coupon code, could sway an ambivalent window shopper into making a purchase.
Very few consumers desire to sit and read through a huge block of text. Dynamic content like animated videos, GIFS, infographics, interactive surveys, or polls can go a long way to increase engagement with a marketing email.
Segmentation Based On Behavior
Segmenting target audiences based on their behavior can help digital agencies set up highly targeted mailing lists. Behavior-based segmentation helps track different users’ transaction histories, interests, and other important behaviors, allowing marketers to make more targeted advertising decisions.
Like any other strategy in marketing, it’s important to test marketing emails, specifically their design and layout, to determine what is resonating with the target audience. When looking at metrics, track which layouts offer the most conversions and engagement to know whether the email marketing strategies you have in place for your clients are performing as they should.
Link Up With Other Channels
A good marketing strategy should be cohesive, with each marketing channel feeding into one another in a cohesive way. Email marketing that feeds into other channels like social media pages or drives traffic to your client’s website will boost engagement across the board.
Are you looking to outsource content creation for your clients’ email marketing campaigns? Get in touch with SEO Resellers USA to learn more about our digital marketing reseller program. Contact us at firstname.lastname@example.org to find out more.