Like any great content marketer, writer and head of copy will know – content is as good as the brief. Now, with digital marketing agencies and white label agencies working with a multitude of freelance, remote writers and content marketers, it’s important to have briefing documents and processes on point to ensure the best quality content is delivered to their clients. So, how does a digital marketing agency ensure briefing and briefs are on point? Read more here from SEO Resellers USA.
Cognito Forms And Web Forms To Capture Client’s Information
Technology and software are a great help when briefing writers. Inside of a content ops platform, you can create editorial briefs and assign them to writers. According to StoryChief, “You can create a brief inside of your content operations software, like StoryChief. This will allow you to manage briefing, writing, feedback, publication, and promotion in one place.” How about using Cognito Forms or Web Forms, which relay all the information filled in by the client?
Grammarly And Online Editing Platforms Is A Must!
Every brief or copy instruction should include the encouragement of Grammarly. To ensure the writer uses the correct spelling (UK/US) and ensures an error-free document, Grammarly must be encouraged. According to the Search Engine Journal, “Even as a professional editor, I find it helpful for quickly highlighting issues. I can then either accept the tool’s recommendations or decide what else to do. The free version will catch glaring errors, and there’s a paid upgrade if you’re looking for more help on sentence structure and complex grammar issues.”
Platforms To Help Manage Content Between Client, Head Of Copy, And Writer
According to Story Chief, “Hubspot is an inbound marketing platform that helps you manage your content, your leads from content marketing, and your automation workflows to provide a personalized journey for each customer and lead. It’s a powerful tool that, when combined with StoryChief, can help you shave hours off of your content workflows and get measurably better results.”
Other online tools we recommend include:
- Rev assists with manual transcriptions of video or audio files.
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