The social media marketing success solely lies in the right mix of productive strategies. The erroneous combination will simply lessen the traffic from targeted customers instead attracting them. If you develop your social media strategies, for example, social media optimization on the basis of modern trends, you can boost up profits and use social networking sites efficiently for marketing. Mentioned below are the recent trends based upon the updated SMM Industry Report.
Lower Use of Social Bookmarking Sites
In accordance with recent research reports, the usage of social bookmarking sites has declined to 10 percent from 25 percent in past years. This substantial drop in usage obviously indicates the decline of bookmarking sites. Even though the sites including Pinterest, Twitter, Reddit, StumbleUpon and are still famous among marketers, the majority of these sites are almost dying. Thus, it is not a wise practice to blindly trust these bookmarking sites for marketing purposes in the recent scenario.
Decline of Regular Deal Sites
Regular deal features or simply regular deals offerings are regarded as an influential way to magnetize a huge number of targeted customers at a time. The research report indicates that nearly 80% of marketers are not interested in using the popular regular deal sites including Groupon or Living Social for their marketing campaigns in the near future.
Now people focus more on the sizeable amount of returns that they get from their purchases over time. Therefore, it is sensible to use social networking sites for long term marketing goals rather than daily goals.
Top Social Media Campaigns Sites
Marketers who use social media for marketing purposes will apparently carry out social media campaigns for their particular products or services to magnetize targeted customers. The campaigns will be profitable only if the relevant site is popular amongst the customers.
The recent research report demonstrates that marketers who spend more than 35 to 40 hours a week for SMM accomplish their campaigns more powerfully through Instagram, Pinterest, YouTube and LinkedIn in comparison with those who spend around six hours or less a week. Moreover, about 92% of marketers who have more than five years of experience prefer LinkedIn than around 70% of marketers having less than 5 years experience. Forum marketing has also declined to 16 per cent from 24% in recent years.
Just about 67% of marketers are planning to boost campaigns via Twitter even if it is a slighter decrease from 69% last year. Young marketers prefer photo sharing sites comprising Instagram for launching campaigns. Around 62% chose to blog as the most appropriate platform to master, which is the highest one followed by Google + and Facebook.
If you are still pursuing the old SMM strategies, then it is the perfect time to develop fresh strategies based upon all these recent trends. It is advisable to entrust this tiresome task to a trustworthy Outsourced Social Media Company that offers consistent social media advertising services instead try to implement the strategies on your own.